Privacy policy

L&M Boutique Pty Ltd (ABN 28 657 301 516) is committed to protecting the privacy of all Personal Information that we collect from you and to complying with our obligations under the Privacy Act 1988 (Ct) and the Australian Privacy Principles.

This Privacy Policy describes how L&M Boutique collects, uses, and discloses your Personal Information when you visit or make a purchase from our store.

Collecting Personal Information

When you visit our website, we collect certain information about your device, your interaction with the website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why. 

We may collect the Personal Information you give us directly through some of the following means:

  • when completing the registration process on our Website;
  • when you place an order to purchase our products and/or services;
  • when you request any information regarding our products or services in person, by phone or via our Website;
  • while conducting customer satisfaction surveys;
  • whilst administering any of our services;
  • as otherwise required to manage our business.

We may collect your Personal Information automatically through some of the following means:

  • we may collect information about how you use our Website to assist us to provide you with more tailored products and services and to enable us to develop and improve our products and services;
  • we may also collect information from the devices and networks that you use to access our Website to help us develop and secure our services; and
  • we may use ‘cookies’ to store and sometimes track information about you, but only on an anonymous basis.

Device information:

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Disclosure for a business purpose: shared with our processor Shopify.

Order information & Customer support information

Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, AfterPay details, email address, and phone number)

Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

To provide customer support.

Source of collection: collected from you.

Disclosure for a business purpose: shared with Shopify, Afterpay, Australia Post and other shipping and fulfilment apps we may use at the time. 

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Primary purposes for which we use and disclose your Personal Information include:

  • giving you the ability to access and use our Website;
  • procedures for registering as a member of our Website;
  • verifying your identity;
  • providing you with our products or services;
  • providing you with information in relation to the use of our products or services;
  • providing quality assurance for our products and services;
  • providing you with information available on our Website;
  • maintaining user records;
  • administering and managing our products or services, including charging, billing and collecting debts;
  • responding to your enquiries and feedback regarding our business, our products and our services;
  • complying with government legislation and regulations; and
  • internal management purposes, complaint handling, planning, quality assurance and audit purposes.
  • audit purposes.

Specific examples of third parties to whom we may disclose Personal Information include:

  • our third party service providers (such as our third party providers of backup and data storage services, content services, website hosting services, marketing services, market research and analytical services, games and competition services, prizes, distribution and mailing services);
  • our third party providers of software and services which incorporated in, or integrated or linked with, our Website;
  • any purchaser or potential purchaser of our business or assets;
  • our professional advisers, including our accountants, auditors and lawyers; and
  • government and regulatory authorities and other organisations, as required or authorised by law.

Secondary purposes for which we may use and disclose your Personal Information include:

  • promoting and marketing our products and services to you;
  • product and service development;
  • customer and market research; and
  • keeping you informed of any changes to our business, products and services or other offerings that may be of interest to you.

We will not use or disclose your Personal Information for any other purpose unless you have consented to that use or disclosure.

Other purposes include:

  • Direct marketing

We may use your Personal Information, including your contact details, to provide you with information about products and services, including those of third parties, which we consider may be of interest to you.

We will not disclose your Personal Information to third parties for marketing purposes.

  • Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Your rights

You have a right to access your Personal Information.  We will generally provide it to you to the extent permitted by law, but in some cases we may refuse access to some or all of that information.  In those circumstances we will provide reasons.

To make a request, you will need to obtain and complete an application form verifying your identity and specifying what information you require. You should contact our Privacy Officer at info@lmboutique.com.au to make a request.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Accuracy and corrections

We will take reasonable steps to ensure your Personal Information is accurate, complete and up to date. If you believe that any Personal Information we hold about you is not accurate, complete or up to date, then please contact our Privacy Officer at info@lmboutique.com.au

Security

We will take all reasonable steps to ensure your Personal Information is kept secure.

We maintain appropriate physical, procedural and technical security for our offices and information storage facilities  to prevent any loss, misuse, unauthorised access, disclosure, or modification of Personal Information.  This also applies to disposal of Personal Information.

In addition, we protect Personal Information by restricting access to those people who need access to do their job.

Changes

We reserve the right to change the terms of this Privacy Policy from time to time, without notice to you.  We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

The current version of our Privacy Policy is available on our Website.

The last update to this document was on 9 March 2022

Contact

For more information about our privacy practices or if you have any questions, concerns or would like to make a complaint about this Privacy Policy, or our use of your Personal Information, please email our Privacy Officer at info@lmboutique.com.au or write to

The Privacy Officer
L&M Boutique Pty Ltd
PO Box 993, Bowen 4805 QLD Australia